How a High-Ticket SaaS Doubled Its MRR to $187,910

A high-ticket B2B SaaS that had sat at roughly $90,000 to $95,000 a month in recurring revenue had its best month ever: $187,910 in monthly recurring revenue for January 3 to February 2, 2026, about double the year before. Meta ads booked 93 sales calls at $383.09 each on $35,627 in spend, and 85 of those calls happened.

Metric	Result
Monthly recurring revenue	$187,910 (Jan 3 to Feb 2, 2026)
Before	About $90,000 to $95,000 a month
Ad spend	$35,627.39
Booked calls	93
Cost per booked call	$383.09
Completed calls	85 (91%)

Monthly recurring revenue chart reading $187,910 for January 3 to February 2, 2026, rising steadily across the month — Monthly recurring revenue, January 3 to February 2, 2026.

What was the starting point?

Before working with me, the company was doing about $90,000 to $95,000 a month in recurring revenue. The product sold through a sales call, which is the right setup for a high-ticket SaaS, but the pipeline didn't grow on its own, so revenue had flattened.

For B2B and SaaS, I don't run ads to a demo request form, because a bare demo form fills the calendar with people who haven't been educated or qualified. The sales team then spends half of every call explaining the basics. The fix is to let the funnel do that work before anyone talks to sales. I cover this architecture in the B2B SaaS funnel.

What did we build?

The same call funnel engine I install for every high-ticket offer:

Meta ads speaking to one buyer at a time.
A VSL landing page and an application form, so prospects understand the product and qualify themselves before they book.
A booking page and a confirmation page.
A pre-call sequence: email and SMS reminders, a setter call within 5 minutes of booking, and retargeting content, so prospects show up already knowing the product.

Meta Ads Manager table: $35,627.39 total spent, 93 leads, $383.09 cost per lead — Meta Ads Manager: $35,627.39 spent for 93 booked calls (counted as leads), $383.09 each.

How did the calls perform?

The scheduling tool counted 93 booked calls over the last 30 days, 22 more than the 30 days before, and 85 of them were completed. That's a 91% completion rate, well above my 80% show-rate benchmark.

Scheduling dashboard for the last 30 days: 93 created events, up 22 or 30 percent, and 85 completed events, up 17 or 25 percent, versus the prior 30 days — Booked (created) and completed calls, last 30 days vs the prior 30.

A show rate that high comes from the pre-call sequence, not luck. When someone books, a setter calls within minutes while their intent is at its peak, and from then until the call they keep seeing the company's content. By the time they meet the sales team, they've already made most of the decision.

Why does $383 per booked call work for SaaS?

Because the buyer pays every month. The roughly $95,000 in added monthly recurring revenue comes back every month the customers stay, against $35,627 in ad spend. A cost per booked call that looks high next to a cheap lead form is cheap next to the lifetime value of a high-ticket subscription. If you're weighing whether your own SaaS can afford paid acquisition, run your numbers through profitable SaaS ads first.

FAQ

How much did each booked call cost?

$383.09 per booked call: $35,627.39 in Meta ad spend for 93 calls. 85 of those calls were completed, so each completed call cost about $419.

Can Meta ads work for B2B SaaS?

Yes, for a high-ticket SaaS that sells through a sales call and has a sales team ready to take those calls. This account doubled its monthly recurring revenue with Meta ads booking the sales calls. A low-priced self-serve product is a different case.

What show rate should a SaaS sales call funnel get?

My benchmark is 80%. This account completed 91% of its booked calls, because a setter called every prospect within minutes of booking and retargeting kept the company in front of them until the call.