Batu Ulker · founder of Advergent
I build the funnels and ads that book high-ticket sales calls.
Coaches, consultants, agencies and B2B companies. Over $30M in ad spend managed. Here's what I've learned about which funnels work, why most of them leak, and what your sales team has to do with it.
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Free guides
Worksheets included. Every number comes from accounts I've run myself.
Free video course, 22:44
FREE COURSE: How to Book Sales Calls with a VSL Funnel
The VSL funnel that booked 129 sales calls from cold traffic, step by step.
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Free 35-page guide
VSL or Webinar?
Pick the funnel your sales team can actually close.
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Free 41-page guide
Buy Booked Calls, Not Leads
Your cost per lead is fine. That is the problem.
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Free 41-page guide
The Clean Pixel Playbook
A perfect CAPI install can still make your account worse.
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Free 46-page workbook
The Cold Traffic Offer
Build an offer a stranger will actually book a call for.
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Free swipe file: 309 live ads
The High-Ticket Ad Swipe File
309 high-ticket ads that stayed live for months, in one place.
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Coaching · waitlist open
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Want to build it yourself instead?
Learn to run your own Meta ads, VSL funnel and sales team with a curriculum, group calls and 1:1 time with me. Starting at $500/month.
Client results
Real accounts, real numbers, with the screenshots.
- 1 October 2026 · 4 min read $168K From a Brand-New Agency Offer on Cold Traffic A brand-new agency offer launched on cold Meta traffic: $35,076 in ad spend, 129 booked calls, a 33.8% close rate and $168,000 in revenue.
- 1 October 2026 · 3 min read How a High-Ticket SaaS Doubled Its MRR to $187,910 A high-ticket B2B SaaS went from about $95K to $187,910 in monthly recurring revenue: 93 booked calls on $35,627 in Meta ads, 85 completed.
- 1 October 2026 · 3 min read PR Firm: $268,859 From $47,627 in Meta Ads in 63 Days A PR firm made $268,859 in 63 days from $47,627 in Meta ads: 178 booked sales calls, 163 completed, a 5.6x return. The numbers and the build.
- 1 October 2026 · 2 min read Ecommerce Agency: $289K From $59K in Meta Ads as Fractional CMO As fractional CMO of an ecommerce agency, I ran Meta lead gen that made $289,000 from $59,100 in ad spend: 243 booked calls at $243 each, 4.89x ROAS.
Watch
Long-form breakdowns on YouTube. Every video has a written version with the tables and checklists.
VSL vs Webinar Funnel: Which One Is Best for Lead Gen
The Real Reason Your Meta Ads Leads Are Bad
The $1M Offer Formula (I Analyzed 1,000+)
Latest from the blog
- 1 November 2026 · 10 min read How to Write a VSL Script for a High-Ticket Offer How to write a VSL script for a high-ticket offer: the eight sections in order, the belief each one moves, and the two floors that show the script works.
- 31 October 2026 · 10 min read Cold Email vs Meta Ads: Which Books More High-Ticket Sales Calls? Cold email vs Meta ads for a high-ticket offer: which to use at each revenue stage, why ad leads arrive warmer, and when to run both channels together.
- 30 October 2026 · 10 min read How to Forecast Revenue From Meta Ads for a High-Ticket Offer How to forecast revenue from Meta ads before you spend: the nine funnel inputs, a worked 1,000-click example, and why I plan the worst case next to the best.
- 29 October 2026 · 9 min read What Should a High-Ticket Landing Page Include? What a high-ticket landing page needs, top to bottom: the three answers above the fold, what goes below it, and the two floors that show it's working.
- 28 October 2026 · 9 min read What Is a Good Close Rate for High-Ticket Sales Calls? A good high-ticket close rate is about 30% of qualified calls. How to measure yours, why it's low, and the fixes that took one client from 12% to 35%.
- 28 October 2026 · 10 min read How to Write Meta Ads for a High-Ticket Offer How to write Meta ads for a high-ticket offer: the six parts of the script, how to call out one buyer, the proof to show and why you say who it's not for.