Everything I write about, by topic.

• 15 posts · 13 terms Meta Ads for High-Ticket OffersCampaign structure, creative, budgets and scaling for coaches, consultants, agencies and B2B companies selling through sales calls.
• 13 posts · 10 terms VSL and Webinar FunnelsVSL funnels, webinar funnels, applications and pre-call sequences: the path from a cold click to a booked, qualified call.
• 9 posts · 11 terms Sales Calls and Sales TeamsShow rates, call quality, setters and closers, sales cycles and the handoff from funnel to sales call.
• 6 posts · 6 terms High-Ticket Offers and Go-to-MarketPackaging, pricing and positioning a high-ticket offer so paid traffic can sell it.
• 5 posts · 10 terms Unit Economics and TrackingCost per booked call, ROAS, CAC, LTV and the tracking that tells you whether ad spend is paying for itself.