PR Firm: $268,859 From $47,627 in Meta Ads in 63 Days
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A PR firm generated $268,859 in revenue in 63 days from $47,627 in Meta ad spend, starting May 11, 2026. The campaigns booked 178 sales calls at about $268 each, 163 of those calls were completed by the firm's sales team, and the return on ad spend was 5.6x. Booked calls were up 169% on the 63 days before.
| Metric | Result |
|---|---|
| Ad spend | $47,627.39 |
| Revenue | $268,859 |
| Return on ad spend | 5.6x |
| Booked calls | 178 (up from 66 in the prior 63 days) |
| Cost per booked call | About $268 |
| Completed calls | 163 (92%) |
| Revenue per completed call | About $1,650 |
What was the starting point?
The firm already sold its services through sales calls and had a sales team to take them. What it needed was more qualified calls: in the 63 days before this period, its calendar logged 66 booked calls. With a sales team ready to take conversations, the number of qualified calls was what capped revenue.
What did we build?
The same call funnel engine I install for every high-ticket offer:
- Meta ads written for one type of buyer at a time.
- A VSL landing page and an application form, so prospects learn how the firm works and qualify themselves before booking.
- A booking page and a confirmation page.
- A pre-call sequence: email and SMS reminders, a setter call within 5 minutes of booking, and retargeting content, so prospects arrive knowing and trusting the firm.
How did the calls perform?
Over the 63 days, 178 calls were booked and 163 were completed, a 92% completion rate against my 80% benchmark. Compared with the previous 63 days, booked calls went up by 112 (169%) and completed calls by 103 (171%).
Completed calls rose slightly faster than booked calls, which is the sign I look for when volume scales: more calls didn't mean worse calls. If quality had dropped, you'd see the show rate fall as the calendar filled. That's what the application form and the pre-call sequence protect, because they filter and warm up every prospect before your team spends time on them.
What does this mean for a service business?
If you already have a sales team that can close, more qualified calls is the most direct route to more revenue, and paid traffic is the lever you can turn up. Here every completed call was worth about $1,650 in revenue against roughly $268 in ad spend to book it. When that gap exists, the question isn't whether to spend, it's how fast the sales team can absorb more calls. If your calls are turning up unqualified instead, start with why Meta ads bring bad leads.
FAQ
What return did the PR firm get on its ad spend?
5.6x: $268,859 in revenue from $47,627.39 in Meta ad spend over 63 days, starting May 11, 2026.
How much did each sales call cost?
About $268 per booked call (178 calls) and about $292 per completed call (163 calls).
Do Meta ads work for PR firms and agencies?
They do when the firm sells a high-ticket service through sales calls and has a team to take them. This firm went from 66 booked calls to 178 in the same length of time, with 92% of them completed.